What are “bait ‘n’ switch” carpet cleaning tactics in North Brunsick?


It starts out with coupon advertising a super low price. An example would be $6.95 a room or $25.95 for a whole house. To the unsuspecting homeowner, these sound like great deals. How can they afford to charge such a low price? As a reputable business owner who has been serving this area, I can assure you, THEY CAN’T! The gas alone, to get to your home would make this a losing proposition for the ‘company’. Then there are the cost of cleaning agents, set up and tear down time, insurance, (if they even carry it) and the actual job labor—a firm charging $6.95 a room would soon go broke.

How/why are they charging this price? The answer is simple—Bait & Switch! Here is a typical scenario: Once inside your home, you are informed that the advertised price is for ‘basic steam cleaning’--in other words, clear water. Take it from me; you cannot properly clean even a lightly soiled carpet without proper cleaning agents, such as pre-conditioner, emulsifier & various spot cleaners. They may start to clean your carpets, then demo the “Deep Scrub” method that you must have to get decent results. Your $7 a room price just went up to $75. Then, there’s the high pressure add on sales (Scotch Guard, deodorizing, extra sq. footage) as well as a charge for moving any furniture. Throw in the ‘nominal travel charge’ and the 2 rooms you thought you would be paying $14 to clean have just cost you $250, not to mention the lousy job performed by the inexperienced technician you’ve been sent! These companies hire right off the street with no background check and pay on a commission basis. Commission on what? On the entire up sell, of course! They’re routinely sued, go out of business, and resurface under a new name.

If you truly want a thorough cleaning with no “bait ‘n’ switch” tactics and have someone you feel “Comfortable” to have in “Your” home, give us a call. You’ll be glad, not sorry, you did.